What is Market research?
One of the most important aspects for business to succeed and prosper is market research and insight. Businesses opt for market research to get to know their target audience and their needs so that they can either improve their products and services or introduce a new product / service to expand their market share.
Market research & insights also help the businesses in gauging their performance, customer satisfaction, product / service demand, product / service feedback and get suggestions as well.
Often believed that only established businesses take the advantage of such research and insights but it can also help the newly established businesses so that they can keep up with the market competition and cater to their respective customers.